About us
The Story Behind Qamura
From a legacy of craftsmanship passed down through generations, Qamura was born to celebrate the art of handmade wool scarves with timeless elegance and care.
Our Story
Qamura is more than a brand — it is a legacy that began in 1936. It all started with my grandmother, a skilled artisan who learned the art of wool scarf making from an Italian woman while living in the countryside. Surrounded by sheep and natural wool, this craft became not only a tradition but a way of life that helped the family thrive.
She passed down her knowledge to her daughters, teaching them the value of patience, the beauty of natural fibers, and the warmth that only something handmade can carry. Over the years, this craft became a thread that connected generations, weaving stories, warmth, and love into every stitch.
Today, at Qamura, we honor this legacy by continuing the craft with the same care and attention to detail. Each scarf we create is a celebration of timeless tradition and thoughtful design, made to bring warmth and beauty into your everyday moments. We believe in the slow process, the quiet dedication of handcrafting, and the power of simple, beautiful things to bring comfort.
Through Qamura, we are bringing this heritage to the world, transforming a family tradition into a brand that shares the authenticity and warmth of handmade wool scarves with people everywhere. Every Qamura scarf is a reminder that what we wear can be more than an accessory — it can be a story, a comfort, and a piece of history carried forward with grace.
Our Values
Tradition
At Qamura, our roots run deep. Every scarf tells a story — one that began nearly a century ago in the Moroccan countryside. We honor generations of women who passed down the craft through love, patience, and culture.
Craftsmanship
Each piece is handmade with care, using time-tested techniques. From spinning the wool to finishing the final thread, our scarves are created with precision and pride.
Sustainability
We use natural wool, local materials, and a zero-waste mindset. Qamura is committed to slow fashion — where quality, responsibility, and longevity matter most.
Our Craftsmanship
At Qamura, each piece is crafted with care, following time-honored techniques passed down through generations.
From Wool to Wonder
Our journey begins with natural wool, carefully washed, carded, spun, and woven entirely by hand. This is not the easiest path, but it is the most authentic and true.
Through this slow, mindful process, every Qamura piece becomes more than a scarf — it becomes a work of art, crafted to endure with beauty and meaning. Each thread honors the land, the hands, and the hearts that bring it to life.
Every detail carries a story, every weave holds intention, and every finish reflects dedication. What you wear is not just an accessory — it is a piece of heritage, shaped with patience and care. In every scarf, there is warmth, resilience, and a timeless connection between past and present.
Behind Qamura
